I think that the marketing strategy for this company needs a huge makeover! There are many ways to promote the business without spending a fortune on the type of media being used. Based off of my research I have found that most of the people that had heard of my company were referred by a friend or had gotten a post card. Word of mouth plays a huge role in this type of business. I believe that the company needs to play on this more and focus less on advertising through mass media.
Placing handouts at boutiques, marriage seminars, women's events, and wedding shops would cost significantly less than radio spots. They would focus more efforts on hitting the exact target market rather than just throwing the name out for everyone to hear.
I also think that an improved website would create more traffic. Online orders generate sales with a higher profit margin than sales through distributors. The image portreyed online will then reflect on potential customers which will inturn lead to more parties.
3 comments:
I agree with you on the website! You made the comment today in your presentation about every party being the same and that can get old after a while. This is why my fiends and I havent had a For ladys only party in a long time. It was always fun, but the games would be the same and so would most of the products demonstrated. Maybe offering a specialty item once a month and having different presentations in line would help :)
I really feel like the website is going to be key for you guys. The company is so focused on being something private for the ladies, and if the website is appealing to the type of customer you want to attract that will help with the "branding" of that privateness.
I also think that a website would be huge for your company. Once you can get your website up to date and finish its makeover, you can start to put it on all of your business cards and other things that your distributers hand out at their parties. I think that would increase awareness alot.
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