Monday, November 24, 2008
Through my marketing research class we have conducted research on my company. We conducted a pilot survey of a convenience sample. The sample was broken up into two different groups of women. The first were women that were attending a party, and the second consisted of women outside retailers in the OKC area. After analysing the data we found several things that will be helpful in developing a marketing strategy. I found three specific points of interest worth addressing. First, the awareness of the website was very low. Second, the radio station that is being advertised on, and the radio station that customers primarily listen to a very different. Finally, women are coming to the parties more for education and confidentiality rather than for the fun environment of the party itself.